Press Release for Exhibition exercise, Flora Hammond

Flora Hammond
ARTZ406, Gallery Practices
Leanne Gilberston
Gallery Press Release Exercise
February 27, 2015

                                                                                                                 Gallery Press Release Exercise

For Immediate Release: March 10th of 2015
MSU Billings Northcutt Steele Gallery Presents Here Be Dragons by Flora Hammond, March 15th-March 30th, Billings, MT

In Here Be Dragons, resident student artist Flora Hammond explores the fantasy and concept of the mythical dragon by protraying them not as fire-breathing monsters, but as sensitive and humble creatures of nature. Her work includes pencil drawings and colorful prints of dragons. The exhibition will be open to the public on the 10th of March at 5:00 pm following a reception. The Northcutt Steele Gallery is open from 8:00 am to 8:00 pm all week excluding Sunday.

Flora Hammond is a student working on her BA in graphic design and drawing. One of her works, Sacred Temple, was exhibited about a year ago in the Northcutt Steele Gallery as part of the Juried Student Showcase.

Hammond's Student Gallery presents her dragon art in calm and peaceful settings, focusing on the fantasized creature and it's natural surroundings. They are also put into light-hearted and fun situations not typical of today's modern representations of a frightful beast. Hammond displays the hidden tenderness and consciousness within dragons in such a manner that one almost forgets that it does not exist.